The 8-Week Offer Design Intensive for VAs and OBMs Who Know What to Do for Clients But Freeze When It's Their Own Business
Build your signature framework, price with confidence, and attract clients who specifically seek you out in 8 focused weeks
A supported 8-week container to think clearly, define your core offer, and stop second-guessing your business
You Know Exactly What Your Clients Need
You can spot their bottlenecks in five minutes. You build their systems, fix their workflows, and create their frameworks. You make their businesses run smoothly while yours...doesn't.
And here's the thing that keeps you up at 2am:
You're excellent at what you do. You just struggle to apply that same clarity to your own business.
Maybe you...
* Have a blank Google Doc for your service description → 3 hours, 2 sentences, delete, rewrite, delete again
* Have been “about to launch” for six months, but other tasks always come first
* Are undercharging, overdelivering, with boundaries constantly ignored
One VA said it perfectly: "It's very hard to take your own advice when it's your own business."
The Advice That Got You Here Won't Get You There
You've read the blogs, taken the courses, & learned the theory:
"Niche down!"
"Create a signature framework!"
"Just charge more!"
"Post consistently on social media!"
Cool. Great. And yet…
✗ You're fully booked but completely capped & there's literally no time left to earn more money
✗ Working insane hours for stagnant income ("I literally work like a man. Wake at 8am, bed at 8pm")
✗ Can't say no to money even when the client drains you
✗ The "I need the money" reality is keeping you in an unsustainable model
✗ Frozen by perfectionism, delaying launch after launch
✗ Getting interest but ZERO conversions because your clarity in your head doesn’t translate to your messaging
The problem is that the advice was designed for online coaches, not VAs and OBMs actively serving clients.
You don't need more tactics. You need the right structure and support to sort through the noise.
And if part of you is thinking…
“Yes, but I don’t feel confident yet.”
“Yes, but I don’t have consistent clients.”
“Yes, but I don’t trust myself to make the right decision.”
Pause here.
You don’t need confidence, certainty, or even clients to start. You need a safe container to think clearly again.
Because right now, the problem isn’t that you’re incapable, it’s that you’re overloaded. And clarity doesn’t come from pushing harder. It comes from having the right structure and support to sort through the noise.
What If You Could Build This Right Without Burning It Down?
You don't have to throw your business in the trash and start over.
What if you could transition seamlessly from reactive hourly work to a business built on strategic offers and clear positioning?
Imagine...
* Waking up and knowing exactly what you offer, who you serve, and what to say when someone asks, "So what do you do?"
* Having clients reach out because they need specifically you, not just "a virtual assistant" or "someone to help with operations"
* Pricing your offers with confidence instead of anxiety
* Boundaries that actually stick
In 8 weeks, Foundations to Flow delivers:
🪄 A signature framework you could explain in 60 seconds
🪄 Two strategic offers (one that builds trust, one that transforms) instead of a scattered menu of services
🪄 Crystal-clear messaging that attracts your actual ideal clients
🪄 The confidence to talk about your work without stumbling or apologizing
🪄 A business that supports your life instead of consuming it
This Isn't Your First Rodeo. Let's Make It Your Last Pivot.
Listen, I know you've tried before.
Or.
Six months from now, with Foundations to Flow:
* Your signature framework that positions you as THE expert
* Two strategic offers that actually sell
* Clients who seek you out specifically
* The foundation to scale without burnout
The difference is having the foundation in place. These 8 weeks are where we build it.
What Happens in Foundations to Flow
We don’t rush critical decisions. This is an 8-week intensive with space to implement and refine. Here's what we build together:
Phase 1: Clarify Your Core Work (Weeks 1-3)
Goal: Stop second-guessing who you serve and what makes you different.
You’ll:
💫 Map your dream life vision and energy rhythms
💫 Complete your Unique Magic assessment and positioning
💫 Identify your ideal client & complete your Offer Alignment Map
Early wins: Explain your value confidently (Week 2), know your offer direction (Week 3)
(Week 4: Integration Week)
Phase 2: Design Your Signature Offer Suite (Weeks 5–6)
Goal: Create offers that are aligned, profitable, and feel spacious.
You'll:
💫 Identify the recurring, urgent problem your clients are trying to solve
💫 Design your solution using your strengths to deliver transformation
💫 Build structure, delivery, timeline, and pricing based on value (not hours)
Early wins: Core Offer outlined and priced (Week 5), complete offer structure (Week 6)
Phase 3: Create Your Framework + Messaging (Weeks 7-8)
You’ll:
💫 Choose and map your signature framework
But Does It Actually Work?
Fair question. Let me introduce you to two people who were exactly where you are:
Matt: Disney Events Manager → Fully Booked Retreat Coordinator
Matt wanted to work with retreat leaders but didn’t have a clear offer or positioning.
In 8 weeks, he:
* Created his signature Core Offer framework and Trust-Builder offer
* Got crystal clear on messaging and ideal clients
* Signed 3 paying clients before the program ended
"The biggest transformation was finally being able to explain what I do without rambling. Once I had my framework, clients just got it. I went from scattered service provider to strategic expert they specifically sought out."
Anita: "I Do Everything" → Brand Designer with a Wait List
Anita was a generalist who could do everything, which meant clients saw her as...generic. She had been trying to "figure out her offers" for over a year.
In 8 weeks, she
* Created 2 core offers with clear frameworks & 2 trust-building offers
* Finally launched the website she'd been "about to build" for 18 months
* Completely rewrote her messaging to speak to female empowerment (her actual passion)
"What I loved most was that Andrea didn't give me a template and say, 'fill this out.' She helped me find MY voice. The framework we built together is something I'm actually proud to share. It feels authentic because it IS."
Why This Works When Other Programs Don't
We Start With YOU, Not the Market
Most business programs tell you to "find a gap in the market" and build your offers around that.
We do the opposite.
We start with your Unique Magic - what you're naturally brilliant at, what energizes you, what you can't help but do excellently. Then we find the people who need exactly that.
Why? Because I learned the hard way that building a business around "what sells" instead of "what lights you up" is a direct path to burnout.
Built FOR VAs and OBMs, Not Repurposed Coaching
Every framework, every template, every strategy in this program is designed specifically for virtual assistants, online business managers, and DFY online service providers who are actively serving clients.
We build your offers and messaging assuming you have LIMITED time, ACTIVE clients, and a real life you'd like to enjoy.
Psychology-Backed, Not Just Business Tactics
I have 7 years of advanced clinical psychology training, addressing the nervous system, limiting beliefs, and identity blocks.
We address the actual blocks, not just the symptoms.
The Actual Time You Need (Not a Rushed Sprint)
8 weeks allows for reflection, iteration, and messaging development. You'll have the space to actually implement, not just consume content you'll never use.
Who This Is For (And Who It's Not)
This Is For You If You:
✅ A VA, OBM, or DFY online service provider earning $2-5k/month (or more), but you're capped & ready to grow
✅ Freeze when it's your own business
✅ Undercharging & don't know how to fix it
✅ Ready to invest 2-3 hours/week for 8 weeks
✅ Value honest feedback even when it's uncomfortable
✅ Want both the strategy AND the psychology support to create lasting change
This Is NOT For You If You:
❌ Have never had a paying client
❌ Are looking for a magic formula that works without your active participation
❌ Want someone to just hand you a template and say, "copy this exactly"
❌ Are not willing to implement
❌ Are expecting overnight results without putting in focused work
Risk-Free Investment: Your Credit Forward Promise
I know investing $497 can feel scary. You're thinking: "What if this doesn't work? What if I waste money I can't afford to waste?"
Here's how I remove that risk:
Complete Week 1 and actually implement what we cover.
If you do that work and still feel this isn't the right fit for where you are, I'll credit your full payment toward another offer anytime within the next 6 months.
What this means:
✅ Your investment always stays in your business development, just in a different format
✅ You keep lifetime access to the course materials
✅ You can apply the credit toward 1:1 support if that feels like a better fit for you
Important clarity: If you choose to take the credit, you'll retain course access but won't continue receiving individualized feedback or Flow Lounge support. The credit simply ensures your investment moves your business forward in whatever format serves you best.
(And in full transparency: I've never had someone engage with Week 1, implement the work, and not walk away with at least crystal-clear positioning. Because this system is built specifically for VAs and OBMs, not repurposed coach strategies.)
What This Pattern Actually Costs You
Here's what actually happens in those 6 months if you join Foundations to Flow
Month 1-2 (During F2F):
* You have your framework, your offers, your messaging
* You're getting expert feedback on your positioning
* You finally have language to confidently explain what you do
Month 3-6 (Post-F2F):
* You're using your new messaging with clarity
* You're attracting clients who are specifically seeking you out * You're charging what you're worth without the guilt spiral
* You're working with fewer, better-fit clients
* You're making MORE money with less stress
* You're building a business that supports your life instead of consuming it
Compare that to 6 more months of
"I'll figure it out eventually,"
"Maybe next month will be better,"
and watching other VAs and OBMs grow while you're running in place.
Things can change when you have the right structure in place. The difference wasn't talent or luck. It was having the right foundation.
Current Investment:
Full Payment: $497
Payment Plan: 2 payments of $249 (total $498)
* 8 weeks of intensive foundation-building
One client at your new, properly-priced Core Offer more than pays for this entire program.
Pay In Full
$497 USD
- Full access to curriculum
- Slack support for 8 weeks
- Review of your work at each phase
- 2 group calls to refine and finalize your offer + messaging
Payment Plan
2 payments of $249 USD /month
- Full access to curriculum
- Slack support for 8 weeks
- Review of your work at each phase
- 2 group calls to refine and finalize your offer + messaging
VIP
$647 USD
- Everything in the group tier
- PLUS: One private 1:1 call to go deeper on your offer + strategy
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Frequently Asked Questions (FAQ)
"I don't know what my 'Unique Magic' is. Will this help?"
Yup! That's literally what Phase 1 is designed for. We use strategic assessments, reflection exercises, and offer alignment work to uncover what you're naturally brilliant at. You're not starting from zero; you already have this magic. We're just giving you the language for it.
"I'm already fully booked. How will I find time for this?"
Two things:
1) The program is designed for 2-3 hours/week max. Modules are 20-30 minutes. You're not binge-watching 6-hour trainings.
2) Being fully booked is exactly why you need this. The biggest issue isn't that you're working too many hours - it's that you're completely capped. You literally have no additional time to earn more money.
Foundations to Flow helps you spend less time on client work while earning more. You don't need more time. You need better structure.
"What if I'm just starting and don't have many clients yet?"
Perfect timing. Building your foundation from the beginning means you avoid the traps that lead to burnout. As long as you've had at least one paying client (so you know you can deliver results), you're ready for this.
"I offer multiple services. Will this work for me?"
Absolutely. We don't force you into a tiny niche box. What we do: Help you package your services strategically with a clear Core Offer so you become the go-to expert clients specifically seek out. You can still offer multiple things; you'll just have clarity on what to lead with.
"Can I really build all this in 8 weeks?"
Yes, because we're not building your entire business in 8 weeks.
We're building the structure that makes everything else easier. By Week 8, you'll have: Your signature framework, your Core Offer clearly structured and priced, messaging that communicates your value, and the confidence to talk about what you do.
Will you be a million-dollar business in 8 weeks? No.
Will you have everything you need to confidently grow your business without burning out? Absolutely.
"What if I need to talk to my partner first?"
Do it. Have that conversation. This is an investment in your business and your sanity; it deserves a real discussion.
Here's what might help that conversation:
Show them what this pattern costs over the next 6 months: Being completely capped with no room to grow income, saying yes to draining clients, and stress that affects your whole family.
Then show them what changes with Foundations to Flow: Less time on client work with premium clients, charge appropriately, have evenings and weekends back, and build a business that supports your family goals.
"What happens after the 8 weeks?"
You'll have everything you need to grow your business confidently: Your Core Offer is built and priced, your messaging is clear, you have your signature framework, and you understand your Unique Magic and how to talk about it.
Most importantly: You'll have the confidence and self-trust to keep evolving without needing constant hand-holding.
"What if I can't keep up or life gets chaotic during the 8 weeks?"
You have lifetime access to all materials, so you can revisit content anytime. The Flow Lounge support is M-F for the 8 weeks, but many clients continue implementing for months after using the recorded calls and frameworks. This is designed to work with your real life, not require you to pause it.
"What if this doesn't work with my brain?"
Here's why this structure works for many different brains:
* Modules are bite-sized (20-30 min max)
* You have lifetime access so you can move at your own pace
* Flow Lounge support means you can ask questions async (no forced live participation)
* Frameworks provide structure (not vague "just figure it out" advice)
* Live calls are recorded (so you can rewatch and process at your own speed)
If you need specific accommodations, let me know. I want this to work for YOU.
Still have questions? DM me "F2F" on Instagram @soulfulbizcoachandrea or email andrea@dancingleafsolutions.com
Why I'm Uniquely Qualified to Guide You Through This
I’m not a guru who’s never done client work. I’ve been exactly where you are.
I started as a VA in 2019, quickly grew into running an agency, and became a certified OBM. I followed all the "expert advice" and worked my tail off, but my business still felt chaotic, under-earning, and draining.
By 2022, I was sitting in Spain staring at a job posting for an OBM role. My brain said "Apply." My body said...nothing.
On paper, I was "living the dream": $10k+ months, big-name clients, an impressive résumé. Inside, I was hollow.
That's when something clicked.
I learned about the difference between your Zone of Excellence (things you're great at but drain you) and your Zone of Genius (things that light you up AND come naturally).
I'd been living in my Zone of Excellence for years. When I finally aligned my business with what actually lit me up, everything shifted. I increased my income while cutting my hours in half.
Now, I help VAs, OBMs, and DFY service providers craft strategic, scalable offer suites that feel spacious, attract high-value clients effortlessly, and give back the time and freedom they crave.
Here's what makes me different from most business coaches
I have 7 years of clinical psychology education and training, including a master's degree.
Most coaches hand you tactics and templates, then wonder why you're still in the same place.
I understand why:
* Limiting beliefs about money make you undercharge even when you know you should raise rates
* Operating in your Zone of Excellence instead of Zone of Genius makes your work feel like pushing a boulder uphill
* Firstborn caretaker patterns make investing in yourself feel selfish, so you put everyone else first
I don't just give you business strategy. I help you address the psychological blocks that keep most people running in place.
The Truth About "Not Yet"
From walking this path myself and guiding dozens of VAs and OBMs through this transformation, I can tell you that...
The gap between "not yet" and “ready enough” is often smaller than it feels.
Life keeps happening. Next month, there's a family thing. The month after, a client emergency. Then the holidays. Then "I should wait until the new year." Then "maybe after tax season." Then, "maybe when things calm down."
things never calm down.
The business you're running right now has chaos baked into the model. And waiting doesn't fix that, it just makes the pattern deeper, more comfortable, harder to break.
I waited. I kept thinking, "maybe next month will be better." "Maybe I just need to work a little harder." "Maybe I'm just not grateful enough."
Nothing changed until I changed it.
Every month you wait is another month of:
Income capped by reactive work
Energy drained by clients who don’t align
Confidence, time with loved ones, and momentum that could be going toward the business (and life) you actually want
Or.
You could use these next 8 weeks to build the foundation that changes it all.
Not someday. Not when things calm down. Not when you feel "ready."
February 23rd. That's when we start.
And by April 17th, you'll have: Your signature framework, your Core Offer structured and priced, clear messaging, and the confidence to own your expert positioning.
The cost of waiting isn't just financial. It's also the time, energy, and freedom that could be going toward the business (and life) you actually want.
Your Next Step
You’ve read this far because you know something needs to shift. You see the pattern you’ve been living, and you know you’re capable of more, but you haven’t yet had the space to build the foundation to make it happen.
Foundations to Flow starts February 23rd.
8 weeks to build the foundation that changes it all.
Questions before joining? DM me "F2F" on Instagram @soulfulbizcoachandrea or email andrea@dancingleafsolutions.com
P.S. If You're Still Here...
You paused on these words because something resonated: that freeze when you try to work on your business, the guilt of saying yes to draining clients, the overwhelm that keeps you stagnant.
I’ve been there. You don’t need to push harder or wait for “the right moment.” You just need the right foundation.
In 8 weeks, you can build clarity, confidence, and a framework that actually works for your life and your business. The space, structure, and support are ready. All that’s left is you taking the next step.
